A Conversation with Kimmay Caldwell of Hurray Kimmay: Building Confidence Through Lingerie
I chat with Kimmay Caldwell, founder of Hurray Kimmay Media, LLC to explore the transformational power of lingerie—from the fitting room to entrepreneurship. We cover body image, sizing shame, the sacredness of undergarments, and how honoring yourself inside, outside, and underneath can ripple into how you show up in the world. This is a deeply personal, beautifully honest conversation between two women building with purpose.
Behind the Seams: Tariffs, Trade Wars, and the Cost to Doing Business
Shipping containers.
Comfort, Style, and the Death of the Underwire
Feminists of the 1960’s protesting.
Sustainable Lingerie, Reimagined: The Case for Circular Intimates
Headshot of petal + ash founder, Micki Weiner.
The Language of Intimates: What We Wear and What We Call It
A soft cup bra, in nature. On a tree branch with the sky and trees behind.
Behind the Seams: Meet our HERO Fabric!
A Full Circle Moment: From Sourcing in Paris to Moderating in New York
petal + Ash founder, Micki Weiner at the Paris Opera House — posed as a Degas dancer in front of Box 5 (The Phantom of the Opera’s reserved box).
Design in Motion: Small Steps, Big Change
Dyed fabric swatches, from petal + ash original fabric trials.
What Does It Mean to Be a Circular Lingerie Brand?
Visual flow chart of the linerar economy (take-make-waste).
From Stage to Design: Lessons in Movement, Comfort, and Form
petal + ash founder Micki Weiner, dancing in the Phantom of the Opera National Tour.
From Frustration to Innovation: Why the Market Needs Petal + Ash
From Perfection to Purpose: The Journey to Petal + Ash
Our founder, Micki Weiner, recently started a Substack, to document her journey as a professional dancer turned entrepreneur, sharing the challenges, triumphs, and lessons of building a purpose-driven brand.